Sunday, June 28, 2026

Values-based Leadership: Working Naked

Culmination of 20 years of growth and experience from a junior software development engineer up to COO and after acquisition Direction of Engineering for an entire site, I have a strong belief that the core of building a great team and delivering above expectations is one thing: values.

During my 12.5 years of working with a bootstrapped software product company where we started as a small team and over time grew to 100, we defined our core company values, and we never compromised on them.

As a continuation of my tenure after getting acquired by a $1B company, during the next 7.5 years our entire team maintained high standards, continued delivering above expectations and kept growing, and again we never once compromised on our, now team-based, values.

We hired based on values match. We mentored based on values. We aligned all our work to our values. We promoted based on values. We worked to improve employee performance based on values. And when tough calls needed to be made, we always made them based on values.

Most importantly many of us have already lived by or have started living by those same values. Wherever I may end up in the future, I will continue living by these, now personal, values.

These are our values of 20 years that were coined by our original company founder and I:


"Working naked"

Everyone thinks

Intelligent, intellectual curious, logical, and systematic

We are all knowledge workers. Our primary tool is our brain and the power of our thought drives our actions and produces results. Don’t look to “bosses” to think for you; think for yourself; think outside of the box to achieve the best results. Think critically, objectively and with full information before you answer, act or deliver. Lack of thinking blinds us to obvious problems. Critical thought allows us to bake elegance and simplicity into everything we do.


Everyone leads

Proactive, assertive, principled, and confident

We are all leaders of the company, of our team, of ourselves and of our tasks. Proactively identify problems and solve them. Don’t ask questions but make recommendations. Perform duties with minimal supervision. Don’t just worry about issues or ignore them, but express your concern through direct action. Ensure you are aligned with goals of the company and your team at all times and your actions promote tangible and measurable progress towards those goals.


Everyone grows

Intellectual curious, ambitious, energetic, and motivated

Professional development is a cornerstone to our success. Constantly work to increase your knowledge, skills and efficiency. Don’t wait to be told to learn or grow; make it a daily habit. Don’t seek to learn by asking questions. Become an expert in your competency and share with others; add value to our processes and organization via actionable, well researched, and informed recommendations.


Everyone serves

Proactive, informed, constructive, and focused

Recognize that empathy and a desire to serve are the foundations for a stellar customer experience. Proactively engage your customers to seek their feedback, take personal ownership of their issues and dedicate yourself to making sure it is resolved. Treat everyone as a customer, internal or external, and make responsiveness part of your personal brand. Build effective working relationships with a focus on being positive, informative, actionable, and helpful. Prioritize team success over personal achievement.


Everyone shares

Outgoing, communicative, engaging, enthusiastic, and helpful

Communicate widely and effectively to the team, customers and community; educate your customers, peers and product owners. Volunteer self-criticism for failures proactively and be thankful for feedback, positive or negative. Mentor, advise and help others as they seek to grow and develop. Project value beyond your personal contribution by empowering others with your knowledge and experience.


Everyone strives

Productive, focused, driven, and motivated

Focus on results. Expend the effort required to meet deadlines under pressure or at least go down with a fight; use time efficiently and demonstrate strong and consistent productivity; prioritize effectively to goals aligned with stakeholders; identify risks early and work to overcome roadblocks vs making excuses. Single task with a focus on daily deliverables, completed thoroughly to a high level of quality. Set expectations realistically and expend the effort required to meet them.

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